Kamel
JAOUID

I grew up in a big family, surrounded by different voices and personalities that constantly challenged my way of seeing the world. Very early, I learned to look at life through multiple lenses—an ability that still defines the way I approach people, projects, and creativity today.

My father has always been more than a supporter—he was a guide. He accompanied me through my passions and my studies, teaching me gratefulness and showing me, by his own example, how to embrace life with strength and joy. Even in difficult times, he never stopped smiling, never stopped appreciating the simple beauty of living. His actions and his way of being shaped me profoundly. He became my inspiration—my role model in how to approach life with humility, authenticity, and passion.

My mother gave that belief a canvas and the strength to pursue it. Every few months, she would change the wallpapers in our home so I could draw on the walls—transforming our house into an endless playground for imagination. But she also taught me perseverance. Through her courage in facing life’s challenges, she showed me that setbacks are part of the journey and that what truly matters is the outcome. From her, I learned resilience—the ability to keep moving forward no matter how hard the road gets.

That curiosity to discover has always gone beyond borders. Through breakdance, I had the chance to compete around the world, eventually becoming Vice-Champion of Benelux. Those travels and battles were more than competitions—they were encounters. They opened my mind, broadened my perspective, and nourished my creativity in ways no classroom ever could. They taught me that art, movement, and culture are universal languages that connect people everywhere.

From those early walls at home, my passion only grew. I became a self-taught artist, moving from drawing to photography, video, animation, and design. Even after my studies, I never stopped learning, because the world keeps changing, and I’ve always been fascinated by the evolution of visual arts and technology. Improving my art is, and has always been, a way to make my soul grow.

Today, that journey shapes not only my craft but also my mindset: entrepreneurial, curious, and driven by the desire to create, to share, to teach, and to keep learning. As a Creative Director, I lead every project from pre-production to post-production, blending design, motion, and storytelling into impactful solutions. Above all, I’ve learned that to achieve great things, one must connect with others—because collaboration is where passion turns into impact.